McLaren Automotive bets big with new Las Vegas brand experience center at Wynn Las Vegas, in partnership with O’Gara


In just six weeks since opening its doors, the McLaren Experience Center at Wynn Las Vegas, Powered by O’Gara, has welcomed more than 17,000 guests to what has become a ‘brand beacon’ and a new face of retail for the iconic supercar company.

The 2,500 square-foot McLaren Experience Center is located near the Wynn Plaza shops and both the Awakening and Encore theaters , and provides an immersive brand experience for McLaren fans, enthusiasts and potential customers alike.

The store features the chance to view a regularly rotating display of three McLaren supercars and frequently showcases unique hypercars, including a one-of-a-kind McLaren Senna and one of just 149 McLaren Elvas that were produced globally.

And befitting the ‘entertainment capital of the world,’ guests can configure their own dream McLaren on the world’s largest McLaren showroom vehicle configurator or try out their skills on the same brand of racing simulator used by McLaren Formula 1 racer, Lando Norris – with a professional driver coach on hand to help hone their skills.

For fans whose pocketbook doesn’t quite extend to a new McLaren, there is an extensive range of McLaren merchandise available for purchase, from caps to the TUMI McLaren luggage range and also limited-edition Las Vegas-themed T-shirts.

“We are thrilled to partner with O’Gara in bringing this exciting new opportunity for enthusiasts to engage with our brand at Wynn. Although our cars are exclusive, we want this to be an inclusive experience for fans and enthusiasts to engage with McLaren and help celebrate our 60th anniversary. There will always be something new to surprise and delight our most diehard fans and also welcome new ones into the fold.” – Nicolas Brown, President, McLaren, The Americas

“Las Vegas is one of the most exciting places on the planet and we can’t imagine a better location for this McLaren experience than Wynn Las Vegas. Pent up demand for these iconic high-performance vehicles is abundant, and O’Gara is thrilled to partner with McLaren to bring a uniquely premium experience to the ‘entertainment capital of the world.” – Tom O’Gara, Founder of O’Gara

The McLaren Experience Center at Wynn Las Vegas, Powered by O’Gara is currently scheduled to be open through early spring 2024 and will afford McLaren fans attending key events in Las Vegas the opportunity to interact with their favorite supercar brand.

“The addition of the McLaren Experience to our retail program provides our guests with a unique way to interact with some of the world’s most remarkable supercars. The McLaren Experience Center, Powered by O’Gara, is the optimum way to experience the ‘Ultimate Race Week,’ only at Wynn.” – Steve Weitman, President of Wynn Las Vegas

Visitors to Wynn Las Vegas are winners in more ways than one as they are enveloped in the full luxury that’s a Wynn hallmark, and experience up-close the power and craftsmanship of mighty McLaren supercars.

The McLaren Experience Center at Wynn Las Vegas, Powered by O’Gara, is an authorized McLaren retailer selling cars directly from the Experience Center. For more information, visit

Learn more about 60 years of McLaren high-performance here:


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Brian Armstead

Pursuitist automotive and lifestyle contributor Brian Armstead has been involved in print, radio, web and television for over 47 years. Brian has traveled to 79 countries. He is a North American Car, Truck and Utility of the Year (NACTOY) Juror.

Originally posted 2023-10-20 15:13:21.